The problem
A local remodeling business needs visitors to understand its work, recognize who they will speak with, and find a clear next step. The design also needs to feel right for the people running the company.
What I built
I used AI-assisted development to create three distinct homepage experiences: Bold & Direct, Clean & Local, and Craftsmanship. Each organizes bathrooms, kitchens, basements, additions, and renovation services into an approachable customer journey.
My contribution
I directed the concepts, business messaging, page structure, and iteration. The work combines design decisions with practical knowledge of how remodeling projects begin: a homeowner has a need, questions, and a budget to discuss.
What the project demonstrates
The three concepts can be explored side by side. They show alternative visual treatments and a consistent path from services to contact. The comparison makes design decisions tangible: a homeowner can experience each direction before a final approach is chosen.
Current status
The concept collection is available to explore. Its forms are previews and do not send requests. Photography illustrates the design and is not presented as completed company work.